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Jasper Builds

media production

with Blacklight since

Sept. 2024

revenue

leads

social impressions

Website sessions

overview

Jasper Builds is a premium design-build firm specializing in custom homes that blend form, function, and timeless beauty. Their challenge wasn’t building better homes — it was showing the world how exceptional their work already was.

The Strategy

Jasper had strong word-of-mouth traction in the Nashville region, but their digital presence lacked consistency, depth, and conversion power. They needed a system to translate in-person trust into digital credibility — at scale. Our services included 3 pillars:

  1. Modern media storytelling to bring their projects to life.
  2. A performance-driven advertising campaign to drive qualified leads.
  3. A content flywheel system to keep Jasper top-of-mind and discoverable.

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advertising campaign

The Numbers

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Revenue

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social media management

The Numbers

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Media Production

Our work with Jasper Builds began by elevating the way their craftsmanship is captured and shared. We produced a cinematic visual suite that reflects the brand’s precision and attention to detail.

What We Did

  • On-site Filming: Capturing raw, authentic footage of the Jasper team in action across various job sites — from initial framing to final finishes.
  • Drone Footage: Aerial visuals to emphasize the scale, layout, and architectural detail of their builds.
  • Interviews & Sound Design: Professionally recorded soundbites with leadership and crew, layered with ambient sound and custom background music to evoke a sense of trust and quality.
  • Short-form & Long-form Edits: Delivered assets included:
    • 15-30 second Reels optimized for Instagram & TikTok
    • 60-90 second storytelling cuts for the homepage and paid ads
    • 3-5 minute full-length project walkthroughs

The Goal

Build a media library that was evergreen, ever-impactful, and effortlessly adaptable across platforms.

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Photography

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Videography

website & seo

VISIT THE WEBSITE

The Numbers

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CONCLUSION

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blacklight

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blacklight

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