Privacy Policy

At Blacklight Group (“we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.blacklightgrp.com/) or engage with our digital marketing and advertising services.

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1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Information").

• Voluntary Information: When you fill out a contact form, request a consultation, or apply for a career, we may collect your name, email address, phone number, Linkedin profile, and any other details you provide.
• Automatic Information: Like most websites, we automatically collect certain technical data, including your IP address, browser type, device type, operating system, and browsing behavior (e.g., pages viewed, time spent on site).
• Cookies and Tracking: We use cookies, web beacons, and pixels (such as Meta/Facebook and Google pixels) to analyze traffic, optimize our marketing campaigns, and provide a more personalized experience.

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2. How We Use Your Information

We use the information we collect for various business purposes, including:

• To respond to your inquiries and provide requested services.
• To manage client accounts and provide performance reporting
• To improve our website functionality and user experience.
• To send marketing communications and newsletters (where you have opted in).
• To analyze the effectiveness of our advertising campaigns.
• To evaluate job applications and recruitment efforts.

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3. Sharing Your Information

We do not sell your personal information to third parties. We may share your data in the following circumstances:

• Service Providers: We may share data with trusted vendors who assist us in operating our website, conducting our business, or servicing you (e.g., email hosting, CRM tools).
• Advertising Partners: We use third-party tools like -Google Ads and Meta Ads. These platforms may collect data from our site to show you interest-based advertisements elsewhere.
• Legal Requirements: We may disclose information if required by law, such as to comply with a subpoena or protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that business transaction.

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4. Cookies and Third-Party Analytics

We use tools like Google Analytics to understand how visitors interact with our site. You can manage your cookie preferences through your browser settings. You can also opt-out of interest-based advertising through the Digital Advertising Alliance.

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5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

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6. Your Rights and Choices

Depending on your location (such as California or the EU), you may have the following rights:

• Access: The right to request a copy of the data we hold about you.
• Correction: The right to update or correct inaccurate information.
• Deletion: The right to request that we delete your personal information.
• Opt-Out: The right to opt-out of marketing emails by clicking "unsubscribe" at any time.

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7. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

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8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

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